A competent HR policy is one of the mainfactors of the success of any activity, the more it is important for the implementation of an innovative economic project. The general theory of management proceeds from the basic provisions that the organization of personnel policy is determined by the factors:
- the external environment, which includes the legal framework, the quality of personnel and the specific situation in the labor market;
- the internal environment - the level of organizationmanagement and marketing at the enterprise, its objectives, the effectiveness of the organizational structure of the company and its management, leadership style and the state of working conditions.
The personnel policy of the organization is a systemgoals, norms and rules that determine the main areas of personnel activities to achieve specific objectives of the enterprise development. That is why modern ideas about the economic efficiency of business activities consider personnel work to be the core of the entire management system. As a rule, it is implemented in such regulatory acts as:
- Regulations on personnel policy;
- collective agreement;
- inner order rules.
It should be emphasized that the organization of personnelpolicy at the enterprise, which carries out the innovative project, has significant features. Here, innovation itself acts as a factor that largely determines the content and direction of personnel policy.
The effectiveness of this factor is also determined by a variety of external and internal conditions. The external influence is greatest:
a) the situation on the market (demand, market conditions, competitors);
b) the system of state regulation (taxes, privileges, investments, credit policy, participation in financing risk segments of the innovation process);
c) availability of necessary infrastructureimplementation of innovative activities (information and analytical centers, business incubators, extra-budgetary funds, venture organizations, insurance companies, retraining institutions, etc.)
Internal conditions are the level of the organization's innovative potential, material and technical base, organizational structure, development strategy, effective organization of personnel policy.
As an important factor in ensuring successinnovative activity, an effective system of project management. It should ensure a high degree of coordination and control of the work at all stages of project implementation, the validity of estimates of material costs and time, systematic analysis and accounting for changes in the external and internal environment in their implementation. Given the lack of investment, the limited resource base, the management system should cover the full range of work performed - from the idea of a new product or process through the design stage, experimental approbation to the preparation of market tests and further improvement of the product or process.
Management activities need to focus on the following tasks:
a) structuring and determining the interrelations between the stages of the work performed;
b) interaction of project participants (author, partners, investor, manager);
c) compilation and control of the schedule of work and cost estimates for the implementation of the project;
d) ensuring the quality of all works under the project;
e) quick adaptation to changing conditions and requirements;
e) risk analysis and development of measures to reduce their impact;
g) commercialization of the product or process (analysis of the future market, expansion of sales, transfer of technology, etc.).
h) organization of the personnel policy taking into account the innovative directions of the enterprise development.
Orientation to meet market needsmeans that in developing a management strategy, it is necessary to start from the results of patent and marketing research. Analysis of foreign experience shows that in most high-tech US industries, from 60 to 80% of innovations are implemented in response to market needs.
Innovative ideas, as is known, arise eitheron the initiative of the developers themselves, or in response to the demand for the market. In the first case, the information base for development is patent research, which allows to determine the world technical level achieved, in the second - marketing research that gives information about the motivation and preferences of consumers.
In short, management, as the scientific basis of the organization of work with personnel, becomes a factor in the successful implementation of an innovative project.