One of the effective tools formanagement of investment processes in the enterprise, in the conditions of implementation and development, with significant changes in macroeconomic indicators, the conjuncture and uncertainty of the investment market, in the conditions of the system of state regulation of all market processes is the investment strategy of the enterprise.
Investment strategy of the company (enterprise)lies in the developed system of goals for investing activities in the long-term planning period, and is determined by the investment ideology and common development goals, as well as finding effective mechanisms for achieving these goals.
The investment strategy of the enterprise is its ownkind of master plan for the actions of the enterprise in the field of investment processes and activities. It determines the priority directions and forms of this type of activity. In addition, the financial investment strategy forms the nature of the investment resources, the stages and their consistency in the implementation of long-term goals and objectives, ensures planned and thoughtful development (growth) of the enterprise. When the system combines tasks and goals in the given strategy with ways to achieve them, this is the defining boundary of the proposed investment activity of the enterprise, as well as decisions on directions and forms of investment activity for a prospective period of time.
The investment strategy of the enterprise isone of the most important components of an enterprise selection system in the strategic plan. Its main elements are the overall development goals in the strategic perspective, the mission, the functional system of strategies for each activity, the methods and methods of allocating and forming resources.
The company's investment strategy for development is determined by a number of conditions that are responsible for its relevance.
1. The degree of intensity of changes in external factors in the investment environment. This includes - the dynamics of the main indicators of macroeconomic factors that are related to the enterprise's activities and investment activity, technological progress and its growth rates, fluctuations in the investment market environment, the inconsistency of investment policy on the part of the state, as well as the forms of regulation of such activities. All this does not allow using only previously accumulated experience in managing investments, and on the basis of traditional management methods. Therefore, in the absence of an adapted investment strategy for external changes, this can lead to the fact that individual units of the company in their investment decisions may have a multidirectional nature, which will eventually lead to contradictions and inconsistencies and, as a result, a noticeable decline in effective investment activity.
2. Transition of the enterprise to new levels (stages) of activity. The investment strategy of the enterprise, which was developed in advance, allows for the adaptation of investment activities to changes in the capabilities of the enterprise in the course of economic development (growth).
3. Radical change of tasks and objectives of operational activities, which are related to new commercial opportunities. When implementing such tasks, it is necessary to change and introduce new technologies, change the range of goods and services for production, develop new markets for the sale of products. In such conditions, a significant increase in investment activity at the enterprise and diversification of investments should have a predictable nature, which is provided by the development of a clear investment strategy.