/ / Tips for the proper compilation of ads

Tips for the proper compilation of ads

Make an announcement for the board on the Internet - notsuch a simple task. An ill-considered publication will not have the desired effect on customers. Very often, users make a lot of mistakes. Naturally, the response to such announcements will be low, and almost certainly it will not reach its goal. There are several techniques that will help make an advertising publication effective.

The ad should consist of a title, body text and contacts. This form is relevant for any type of publication in any locality (be it accommodation in Bryansk or some other city).

There are some basic principles for creating a message on the bulletin board:

- Do not mention the negative side, write only about the positive;

- Do not write deep reasoning. In addition, one must be careful with humor and wit, since readers can not take a serious approach to publication;

- The description should be honest, clear and understandable.

Compose a title

The title should be informative. It does not need to include telephones, company names, e-mail, etc. The title should attract and reflect the essence of the announcement.

The user, viewing the section necessary to him,read headlines first. Accordingly, phones and names will not tell him anything. In addition, the title should not be large. It is hard to digest and is not liked by the administrators of message boards.

Often people do not choose specific sites withads, but simply enter the query into the search engines. In order for search robots to produce an ad as the result, it is necessary that its title contain key words.


The first sentence should interest the potential client and encourage him to finish reading the ad. Therefore at the very beginning it is necessary to put the essence, and the description of details - in the further paragraphs.

The ad text must be full, that isit should avoid abbreviations. Publication with a large number of abbreviations will be incomprehensible to readers, can be deleted by the moderator and does not carry any information for the search engines.

The ad should not contain a large number of keywords (the so-called "oversampling"), since the text is read by people. It is desirable to select paragraphs in the publication for better understanding by the client.


The human brain processes the information more graphically, so an informative and thematic picture will attract more attention of customers.

Before publishing a written advertisement, it is necessary to check it for errors (orthographic, punctuation, etc.).