Marketing management is designed to ensure a clearthe organization of relationships with partners and other contractors, the uninterrupted relationship between them. After all, high-quality work can be carried out only when the activities of the management are properly organized.
Marketing management involvescareful analysis, on the basis of which tasks are planned for the future period, and then the implementation of the developed activities is carried out. The main goal of any enterprise operating on a commercial basis is to maximize profits and expand the market for finished products. That is, for the success of the company, the manager needs to provide the number of consumers that is needed to fully realize the entire volume of goods produced. Therefore, the planning of marketing activities is based on the above tasks.
In order to do a good job,manager needs a full understanding of the economic situation in the country, as well as the study of market conditions, in order to choose the best marketing policy. The volume of products that the enterprise produces is its level of supply on the market. A marketing specialist must make every effort to ensure the demand for the relevant product. That is, in a sense, marketing management is an activity aimed at regulating demand.
Special attention to marketing activitiesshould be given to small and medium-sized businesses, since they are more difficult to distinguish themselves in the market of goods and services. Most managers prefer to save on this expense item, and the product sales promotion is carried out by the sales department. It should be noted that marketing management includes not only the development of measures to attract a client, but also to keep it as a regular customer of a particular company. And this is not the responsibility of the sales department. Not all organizers understand how important each client is. A competent marketer does everything possible to increase the number of regular customers at the organization, for example, for this purpose, a system of incentives in the form of discount cards is introduced.
For the successful operation of the enterprise is importantcompetently organized management. Personnel management plays a huge role in the promotion of goods on the market, especially with direct contact with the potential consumer. First of all, employees should be interested in satisfying the client's desires, and this should also be stimulated. For example, bonuses are introduced for increasing the level of sales. The seller can be called the face of the firm, as it makes an impression on the consumer group. Of course, if the seller meets the customer with a smile, is friendly and sincerely willing to help him choose the right product, then we can expect an increase in the number of customers.
Equally important is the pricing system.This is also involved in the marketer. If there is a similar product on the market that is much lower than the one offered by you, it is unlikely to expand the client base. In the modern world, when drawing up a comprehensive plan for the promotion of goods, special attention is paid to advertising, as the fastest and most effective way to notify the target audience. Marketing management should include the development of high-quality advertising policies using modern means of communication, which include SMS, television, the global Internet and even phone calls to regular customers with the proposal to evaluate a new product.
So, marketing activities includeseveral elements, each of which is equally important for successful operations. Rational marketing management should be carried out at every enterprise, since this has a significant impact on the amount of profit.