Considering the progressive development of each spheremarket, it becomes difficult to create a unique product and maintain an optimal level of its competitiveness. In solving this issue, each manufacturer is trying to find new ways to achieve the set goals, which leads to the only right way out - the creation of innovations.
Innovation is the key to business success
The term "innovation" has many definitions,but without its clear understanding it is quite difficult to begin work on their creation. So, under innovation, many imply innovation, a new development, but this is not entirely true. In fact, this concept characterizes those inventions and ideas that contribute to raising the level of development of society.
New innovations are intellectual solutions,the introduction of which will ensure the improvement of the sphere of vital activity and other branches of human functioning. The creation of innovation directly depends on the level of investment, so some companies are forced to seek help from the innovation agency.
Innovative agencies - a component of the economic market
The direction to develop innovations for a long timeexists on the market, but it was mainly concerned with innovations at the level of educational institutions. And in order to expand this direction and ensure the flow of constant ideas, the Moscow Innovation Agency (General Director Parabuchev Aleksey Igorevich) was created. Its creation was held at the level of the Department of Science, and now only it has the right to accept applications for new projects and evaluate their feasibility and level of innovation.
On the basis of this organization annually passescompetition of innovative projects. With its help, innovative proposals are identified in various fields of activity, which will later be funded for full development and implementation. The competition was created to popularize the city's innovative ideas, ensure demand for them and further support.
Promoting innovation development
Under the popularization of innovations, as a rule,they mean informing about the peculiarities and opportunities existing in Moscow. This includes: the creation of a brand of the city, its allocation against the background of other cities, the popularization of the economic sphere and opportunities for its development, as well as the identification of free niches and segments of activity.
Basically the target audience of the competitionsinnovative projects are presented by domestic and foreign companies in the field of health, environmental technology, industry, energy, etc. Therefore, their winners can be certain that the proposed development will be appreciated.
Tasks performed by the agency
The main task, which guided,creating an innovation agency of the city, is to increase the level of demand for innovative development of local companies. In the perspective of successful operation, it is planned that the share of purchased innovative developments in the state order will be equal to 15%.
In addition to holding competitions, selecting ideas,determination of their feasibility and novelty level, control over implementation and the level of final efficiency is exercised. All this is carried out by the Agency of Innovations of the City of Moscow. In this case, it guarantees the fulfillment of all conditions for cooperation with companies and has the right to make adjustments at any stage of the process.
Innovative centers as one of the elements of the organizational structure
On the basis of the agency,various centers, united in the directions of development of economic and technical sphere. The innovative center promotes the generation of ideas, as well as the creation of full-fledged projects from the development stage to the implementation and evaluation process.
On the territory of Moscow at the moment the following centers function:
- on prototyping and design;
This is only a small list of areas thatis engaged and which is promoted by the innovation center. Due to the narrow focus, all participants can demonstrate innovations in the most perspective perspective.
Varieties of innovative projects
New innovations, like other projects, are divided into types:
- Technological. They include the development of new products, products or changes to existing designs.
- Social. Implicate changes or innovations in the main spheres of life of the capital's population.
- Food. "Moscow Innovation Agency" contributes to the development of fundamentally new products that have useful properties.
- Marketing. With the help of this kind, new and significantly improved advertising methods are implemented that cover the design and packaging of products, presentation materials, etc.
The presentation of the described organization took place in October 2015. In its course, the goals of the agency's opening were formulated:
- formation of a stable basis for the development and implementation of innovative solutions in the market environment;
- constant development of innovative infrastructure;
- an increase in the level of Moscow's attractiveness for the inflow of capital investments into the development of innovations;
- attraction of investment deposits in the activities of progressive companies.
As it became known from the presentation, "Agencyinnovation of the city of Moscow "will, in addition, promote the development of technology parks and technopolis, creating comfortable conditions for existence and activities with further growth in their number.