/ / Trademark "Ermano Shervino" - history and brand features

Brand "Ermano Shervino" - history and brand features

The well-known Italian brand "Ermano Shervino",belonging to the luxury class, is one of the most popular manufacturers of women's and men's clothing, as well as all kinds of accessories. All manufactured items are of the highest quality and unsurpassed design.

Brand History

Under this creative pseudonym is the secondFor ten years two talented Italians - Ermanno Daelli and Toni Shervino - have worked quite fruitfully. Having become friends in the nineties of the last century, they created a new brand, which was officially registered in 1997. The name "Ermano Shervino" is based on the name of one of the founders and the surname of the other.

Ermano Shervino

The first collection was issued in 1999year for the performer of the main role in the film "Tea with Mussolini". After 3 years, the men's clothing line was released, and soon a youth line appeared that was distinguished by its romanticism and elements of street fashion.

In 2006, for Russian athletes,participating in the Turin Olympiad, was developed special clothing, combining beauty and convenience. Sports high fashion brought the brand "Ermano Shervino" a real success.

In 2007, near Florence was openedheadquarters, which allowed to collect all the units in one place, and, accordingly, to provide more thorough control over production and improve the quality of products. Today it is a well-known brand working in four directions - men's, women's, children's clothing, as well as exclusive youth collections. Since 2008, the company has been producing swimwear and underwear.

"Ermano Shervino" - the facts of the biography of the leading designer

Born in 1950 in Milan, ErmannoDaelli from childhood dreamed of dressing up beautiful and unattainable movie stars, movies with which he reviewed many times. He made the very first dress when he was only 7 years old. At the youthful age, he already became a store manager, where various accessories and clothes were sold. Later, he opened a boutique in a mountain resort in Cortida d'Ampezzo. Ermanno created his line of female accessories for several years, but for the first time presented it only in 1985. These were belts, shoes, bags, in which a strict classic intertwined with ethnic motives of different countries. The collection caused a rapturous delight and appreciation of the best Italian stores.

designer Ermano Shervino

In 1990, under the brand "Hermanno Daelli" came outthe first line of women's clothing. The debut was a resounding success. According to the author, this was a huge risk. A ready collection is waiting for either a complete collapse or a big win. He ventured - and won. Six months later, the male line also appeared, which gained even greater recognition. All models were made of high quality materials, and a combination of fur, leather and fabric created an extraordinary impression.

After meeting with manager Tony Shervino,engaged in sports clothing, Hermanno sold his brand. The new brand created by them became a new name, which together with it was purchased by the designer - "Ermano Shervino".

Brand Features

Attention to products manufactured under thisbrand, attracts women of fashion and fashion. First of all, it is worth noting the uniqueness of the materials used. Creative duo constantly works on the creation of new technologies. For example, pleated coats from cashmere - the most unique product, which can only be presented by the collection "Ermano Shervino". The decoration of clothes made of fur, leather, metal details makes this brand's products bright and recognizable.

down jackets by Ermano Shervino

Exquisite, refined lines distinguish collectionsevening dresses that are particularly popular with the fair sex. A skillful combination of color palette and texture of fabrics with impeccable cut can not leave anyone indifferent. All products sit perfectly on the figure and wear with great comfort.

The main lines of the brand

Today the company produces two main lines. The first - Ermanno Scervino, engaged in the production of women's and men's clothing, as well as various accessories. The second is Scervino Street. She represents youth clothes, including elements of street style.

Autumn-Winter Collection

Russian women very much appreciated jackets anddown jackets "Ermano Shervino". Created by Italian fashion designers, they fully meet our climatic conditions, warming even in the most severe frost and while allowing it to look stylish and original. Each new collection skillfully combines classic silhouettes, the latest fashion trends and some sketches of future seasons. Trendy khaki jackets, gray, black, brown look very elegant and at the same time sporty.

collection of Ermano Shervino
"Ermano Shervino" creates a fur coat or coat not forof any particular country, but for a woman, so it is most important for him to foresee her desires. That's why the brand enjoys such a huge success.

Spring-summer collections

Blouses, tops, skirts, decorated with sparkles,appliqués, lace and beads, are simply mesmerizing with their brilliance and luxury. Swimwear with lacy leather trim, as well as models decorated with transparent fabrics, became the main hit of the season. Look gorgeous dresses decorated with embroidery and fringe, combined with sandals on a metallized platform and a small handbag on a long strap. The palette of colors in summer clothes is the most diverse - here there are orange, crimson, peach and chocolate colors.

Collections of clothes for men and women - this is not the only thing that can offer "Ermano Shervino." He has quite successfully mastered all new and new areas of fashion.

Ermano Chervino biography facts
In 2007, new clothing lines were launched forchildren of adolescence and newborns, who instantly scattered around the world. Among the accessories, sunglasses, belts, costume jewelery, scarves and wallets are very popular.