In any business there are logos and otherattributes for which a company becomes recognizable to most of its customers. In addition to official distinctive signs, a so-called business card operates in a narrow circle of partners and business people. This is a great tool that allows not only to exchange contact information with the right people and establish new connections, but also to enlist the support of investors. What is this small piece of cardboard or plastic? How important is it in business? And how can it be created?
Business card, as it is
Business card is one of the most commoncarriers of contact information about a particular person or company. Most often it is a cardboard, paper or plastic card, usually a regular rectangular shape. Sometimes you can find CD-cards. They are made on a small disk of 50 x 90 mm. Less commonly used cards created by an exclusive design of wood or metal.
What information is indicated on the business card?
If you pay attention to the followingsamples of business cards, it is possible to tell with accuracy, what information on them, as a rule, are specified. So, these cards usually have the name, surname and patronymic of the contact person or the full name of the company. For example: Ivanov Stepan Sergeevich and OOO Smet-Form. At the same time, if the carrier informs about a particular person, then the post must be specified under his name. In the case of the name of the business card, a business card can be supplemented with a colorful logo and a clarifying name. For example, "Svit-Scrap" is the Moscow chocolate factory.
Sometimes on business cards the slogan of the company is underlinedor a quote with which the name of an enterprise is associated. For example, "We make your life more delicious", etc. The address of an individual or legal entity is written in a smaller font. It includes the following data:
- the name of the actual location (city, street, avenue);
- house or building number, apartment;
- telephone and fax;
- the address of the official site;
- business hours.
As you can see, the business card is a kind of brief reference about the company or any contact person.
What associations does the business card cause?
The origin of this word is obligedFrench visite, which translates as "visiting" or "visiting." It is noteworthy that the word has a slightly different interpretation. So, a business card earlier called a small man's handbag with handles. This name was associated with a single-breasted coat with divergent and rounded floors. It is these clothes, as a rule, men were worn during any important morning activities.
Interestingly, the meaning of the word "card" isboth direct and portable. The latter is particularly interesting. If they say "a business card of someone or something," it means that the person or object has something that makes it stand out among others. For example, the company "Slavia" (the manufacturer of sweets and sweets) is the first-class porous chocolate that they use to create their famous dessert.
Business cards are conditionally divided into three following types:
- personal or family;
Therefore, before creating such acard, you need to decide on its variety. So, personal instances are most often used for the purpose of unobtrusive acquaintance with a potential partner during informal communication. For example, such a technique is often used by distributors of Avon and Oriflame products, as well as people who work, as they say, themselves. Therefore, you can print such a medium in any style, including the individual design of the customer. It is noteworthy that such cards indicate the address, telephone number, first name and surname, rarely the patronymic of the business card holder. At the same time, the post does not always fit.
Corporate business cards
Often you can hear that a business card is a personcompany. In principle, to some extent it is so. Therefore, on corporate cards, many firms prefer to specify only the most necessary data that their partners and potential customers need to know. So, they do not have any specific initials of the contact person. There is only the name of the company, a brief information about it (name of activity, services or goods provided), contacts with the map of travel, address. Most often corporate business cards are made in the traditional style and colors of the customer company. They are used during a variety of exhibitions, conventions, trainings or conferences.
What is a business card?
This kind of cards is most often used ina circle of businessmen and businessmen who often attend business negotiations and thematic events. To create a business card of such a plan, entrepreneurs try long before the date of a specific event. For example, these cards will be relevant during the auction, which raises the topic of selling shares of one firm to another.
Business cards are usually indicatedas much as possible full information about the entrepreneur, the title of his position and the company he represents. When choosing the design and font of the card preference is given to strict classics. In addition to the company's logo, the emblems or flags of the country where the enterprise is located may also be printed on them. A vivid example of this are business cards of people's deputies.
On such carriers mustto attend the address and contacts of a particular person. The exception is, perhaps, the data of some diplomatic officials. In addition, among such business cards, you can find bilateral copies. And on one side will be printed Russian text, and on the other - the information in a foreign language is indicated. For example, in English.
What types of business cards are there?
So, what is a business card, why it is needed and onwhat kinds of shares, you already know. It remains only to say what types it happens. In particular, the cards can be vertical (50 x 90 mm), horizontal "standard" (90 x 50 mm) and horizontal euro style (85 x 55 mm). Choosing between all these types, give preference to those that are most suitable for you or the enterprise.
What forms of business cards are found?
Wishing to attract additional customer attention,many companies or individuals order special samples of business cards. In particular, they choose non-standard forms of cards. For example, it can be carriers with a cut one corner. Also the ends of the business card can be slightly beveled or rounded. In addition, the shape of the line of the edge of the card can sometimes be trimmed with a zigzag or decorated with peculiar waves. But how to get this or that business card?
How to make a business card?
You can create a card yourself, butfor this you will need special programs, or contact companies offering similar services. If with the capabilities of firms engaged in the manufacture of business cards, everything is clear, then what about the applications to create them? As an example, you can choose the free editor "VISIT" online. With the help of this program, anyone who wants, even without special skills, can create a simple card. To do this, you should first select the appropriate template, fill in the corresponding blank fields, select a font, save and print if necessary. In this case, the image file itself will be created in PDF-format, which greatly simplifies the final work. Therefore, many believe that this is the best program for creating business cards.
Another editor is Master of Business Cards. It provides more than 150 different templates for media. It is also possible to create your own layout for future business cards. Unlike the previous editor, this program has a free trial (only 10 days) and a more extended paid version. It is fully Russified and is suitable for Windows.
Reviews about editors
Selecting programs and editors for selfthe creation of business cards is so huge that sometimes it is better to study a few reviews before giving preference to one or another type of software. For example, the choice of some users fell on the polygraphic online service PrintDesign.ru. This editor not only allows you to choose from a ready-made template the layout of the future business card, but also gives you the opportunity to create a new one. At the same time, you can use original images from photoshots as the basis, to which the program automatically connects (if there is a paid subscription). Other users like the editor Jmi.by. According to them, the site of the program is under development, so the software version in this case is still free. With it, you can create a business card, save and print.