Who would have thought that the device for the subjectphotography will become widely used to promote goods and services to the masses. It's about luminous advertising. A lightbox is a device in the form of a transparent container and backlight. More merchants and sellers to attract the attention of customers hung out the goods behind the counter. Technological progress has moved far ahead - and now even outside the markets and shops you can contemplate beautiful and bright glowing ads around the city.
Lightbox: the meaning of the word and the definition
The term "lightbox" is used by specialists inphotographs, medical professionals and advertising agencies. The device is designed to diffuse light and is effectively used in outdoor advertising. The word is borrowed from the English language and translated as "light box". Thanks to the internal illumination, which is close in characteristics to daylight, the lightbox design creates even illumination throughout the surface.
Modification of street stands in the form of a protective cover and LED lighting gives the advantage of using light boxes at night.
In the standard version, a lightbox isrectangular shaped structure, consisting of such parts: frame, back wall, front panel with advertising information, side board and backlight lamps. At the request of the customer, the light box can be made with rounded corners and bends.
By welding from metal pipessquare section make a frame, on the strength of which depends the life of the entire structure. The body is assembled using guides. Profile for light boxes can be both metal and PVC.
On the back wall of the box are assigned 2 importantfunctions: protection and the basis for fastening light elements. It is made of composite materials or galvanized iron. For better light reflection, a light-intensifying film can be applied to the inner surface of the back cover.
Backlighting is performed in the following ways: by mounting fluorescent lamps, neon tubes or LEDs.
Outdoor advertising is applied to the front panel, which is made of light-transmitting sheet material: plexiglass, transparent polystyrene, shockproof plastic PETG or polycarbonate.
A container with several bulbs and panels offrosted glass in the upper part are used by professional photographers to view transparent films (slides). A modified box without one side is a find for shooting an object without shadows. In the vertical position the device is used in medical institutions to view X-ray images. In the field of science lightbox light is used to observe the growth of bacteria.
Lighted panels are often and successfully used inadvertising purposes. Previously, to display advertising at night, specialists needed to mount additional lighting, which quickly went out of order and increased the price of the advertising structure. The efficiency of the light box was especially improved after the introduction of LED lighting technology. Thanks to this, energy consumption has decreased, and soft and pleasant radiation does not irritate the eyes of consumers.
In addition to using a light-emitting box for advertising purposes, it became popular to post news events, city maps and public transport routes.
Types of execution
As it turned out, externally a lightbox is a box,which acts as a protective cover. It is resistant to climatic influences, does not respond to temperature changes. The form of the device can be any, depending on the requirements of the advertising company.
By internal features of the lightbox designcan have two options: fixed banner placement and a system with a mechanical carousel. In the first case, the brochure is located under a transparent plexiglass, so the price is higher than with a mechanical carousel system. In the second case, posters with information can change, scrolling inside the lightbox. The price of such an option is reduced, since three advertisements of different companies can be placed at once.
The way the lightbox is assembled depends on its location. It can be a stand-alone structure on a stand or mount: on brackets and rack, ceiling, wall.
Also, advertising boxes can be executed with one-sided, two-sided variants, the latter being used perpendicular to the facades of buildings.
From the location of the lightbox depends on the price andeffectiveness of advertising. On streets with great traffic, at public transport stops the installation of an advertising box will be more expensive than on the outskirts of the city.
Application-information is applied to the frontalpart of the box of vinyl film, the drawing on which is made using full-color printing or plotter cutting. Photo printing is used when applying complex images, the layout of the picture is provided in a raster format. When the sizes of an advertising campaign are non-standard, then for the image application the banner fabric is used, according to the light transmission capacities, not inferior to the vinyl film.
Another way to create an image is to cut through the main elements on the composite aluminum, in place of which the acrylic glass is placed.
Outdoor advertising in the form of a lightbox has many positive points.
- Contrast and visibility. The view of the layman always falls on the luminous signboard, that is, the main goal of the advertising campaign will be achieved - the delivery of information to the consumer.
- Long service life. With minimal care, the duration of work is 5-7 years. When illuminated by LEDs, continuous operation with preservation of brightness and clarity of the image is 5 years.
- Ease of care. A sturdy box protects the advertisement from climatic influences, but dust, mud and dirt settle on it. Therefore, an elementary external cleaning of the lightbox and, if necessary, replacement of the lining material is all that is required to maintain the advertising box and prolong its useful life.
- Low cost. A lightbox is a way of inexpensively placing advertising and profit making available to firms that have recently started commercial activities. For 2015, the price in Moscow for a one-sided, ultra-thin lightbox (23 mm thick) in A-3 format is about 3,700 rubles.
- Variety of forms.
- The ability to use in design design.