Every day people spend on the Internet onseveral hours, solving their work and life issues. The audience is constantly growing, both quantitatively and qualitatively: adolescents, young people, mature people with high incomes are ready to buy goods without leaving home. Most companies have long understood the importance of the Internet and actively sell products through their website and use such advancement as Internet advertising. Advantages and disadvantages are in advertising on television, radio, on the Internet and printed publications. In the article in more detail will be told about Internet advertising.
Advertising and its variety in the network
Today, on the Internet, you can seea large amount of advertising, which differs in appearance, technique of placement, the way to influence users. Each owner of the resource, after knowing his audience, must decide how to declare himself about himself and understand how the advertisement will be chosen on the Internet. Advantages and disadvantages, of course, there are in each species, but the effectiveness may be different.
The most effective types of advertising include the following types:
- Placing in directories and directories is an easy way to tell about yourself, most often free and does not require special knowledge.
- E-mail marketing - with a good, unobtrusive mailing letters to current and potential customers, this method can be very effective and profitable.
- Link exchange is a simple, but a good way to advertise a company at the expense of others, when in a section of useful information or contacts recommend a site similar in theme.
- Banner advertising - one of the most popular types, which should be discussed in more detail, it can be seen on almost all sites that want to earn extra money.
- Contextual advertising - every year is gaining more and more turns and sometimes small companies start their business with it, as these advantages of Internet advertising are higher than those of other types.
One advertisement imperceptibly attracts attention to itselfand increases sales, the other causes a negative, when obsessively opens to the whole screen, the third presents not only its goods, but also a means of promotion. You can choose one or more types, interact with one partner or with several, and eventually understand which advertising will be most effective.
For companies that have not yet decided where to create advertising, it is worth mentioning the main advantages of placing on the Internet:
- Advertising, placed on the Internet, is cheaper than, for example, on television. Especially the difference in price is felt by regional companies that are just starting their business.
- Create advertising on the network is easier, and the speed of its transfer is higher
- Carry out an analysis and consider the effectiveness after the launch is easier, which allows you to immediately make adjustments if the result is unsatisfactory.
- Adjust advertising to your target audience, geographic location and time is simpler and cheaper than radio and television.
- Not only for large companies, but also for small companies, it is possible to enter the world market.
Undoubtedly, the advantages of online advertising beforeother types of advertising above, but it also has drawbacks that you need to know about to be prepared for everything and understand how to correct mistakes and spread information about the company in the best light:
- Before you talk about your company, you needstudy the target audience and understand where she gets information about the goods for herself. Not every potential customer is ready to buy through the Internet, because it does not cause trust. These clients are most often referred to as the older generation, who are used to buying from people and getting a check in their hands.
- Competition in the network is big, and before placing advertising, it is worthwhile to come up with what is unique about the product, and why people should come to you.
A popular Internet advertisement is a banner,which is located on a variety of resources. Often large companies place several banners in accordance with user requests. On the information portal, a banner can tell about the company itself, on sites where people ask what is better to buy - this product or one, you can place a banner about a particular product at a discount, and on the third site - a banner announcing the holding of the competition.
This is an expensive type of advertising, but popular andeffective, with an independent selection of resources for placement. The main thing is to create a good, bright, inviting banner, place in the right place to achieve the goal.
The advantages of advertising on the Internet on thematic resources
The article has repeatedly mentioned the target audience, how important it is to study it and understand what is interesting to it. Knowledge of it will help to find those sites where it is necessary to place advertising.
Example. If the target audience - mothers in the decree, it is clear that they are interested in goods and services related to children. But at the same time, moms want to look good, even going for a walk with the children. If you sell women's beautiful and practical clothes, then you can advertise on children's websites or forums, where appropriate.
Find the link between the target audience andthematic sites - an important step, since most people spend most of their time on their favorite sites, forums, blogs that are interesting to them and meet the needs.
Type of advertisement in the form of an ad, the display of whichIt is carried out at similar subjects of inquiry through a search system. Example: the user asks a question about where to go in the winter. The search engine offers answers such as advertising a travel company or a tourism site where it can find answers.
Contextual advertising has three maincomponents: the advertiser himself, networks in the form of large search engines and a site for accommodation. Not always these three components work together, the variant of interaction of the advertiser with a network or the advertiser with a platform is possible. The advantages of Internet advertising of this kind is that you do not need to waste time searching for good sites, as the system will do it, and advertising will be shown only to interested users.
How Internet advertising interacts with the audience
Before you post advertising, you need to perform several actions:
- to study the target audience;
- Determine the type of advertising or stop the selection on several types;
- create an advertisement for CA that attracts and calls to action;
- find resources for accommodation.
If you select several types of advertising will belocated in different places and here it is worth knowing a few important points. First, at the post office, on weather and news resources, the user spends a little time, and rarely pays attention to advertising, its effectiveness will be low, but it will make a certain contribution. To increase efficiency, you need to choose sites with useful and interesting information.
Unobtrusive, but notable advertising, whichconstantly on the mind, will lead far more users. This is the main advantage of online advertising - lure the client, when he himself is unconscious, but needs a product / service and makes a purchase.
Marketing research using online advertising
Advertising can be not only a way of sellinggoods, but also to be a method of promotion and research. The Internet allows you to conduct market research, having the ability to collect and cover more respondents than the classical way. Anyone can participate in the study, regardless of where the user is.
The company, which released a test version of the product,can immediately conduct a survey and collect data instantly about trial use. Such studies are simpler, cheaper, faster and more accurate, which helps the company understand better its consumers. There are also the advantages of Internet advertising for the company that launched the video about the new model of the released product. You can find out the opinions of consumers, how much the product has liked, and what is better to change and correct.
Internet advertising is the main or addition to other types?
Are there advantages to online advertising in comparison?with radio, television, outdoor advertising, and how much do they better and more effectively affect the increase in sales? Every businessman asks himself this question when he opens his business and thinks where to start promotion, because advertising is the engine of trade.
The best option is to useseveral types of advertising that future customers can see and hear in different places: on TV in the morning, on the way to work, at the office at lunch time. But at the first steps of development it is difficult to allocate a large budget for this direction and we have to choose one thing. Do not be afraid of online advertising, you just need to place the accents correctly, so that it will be noticed by the target audience.
How it can hurt
Internet advertising has advantages, there are many, andall of them positively influence the reputation of the company. But, like everything else, this species has a downside that can harm when it becomes intrusive, inappropriate and repels the consumer to make a purchase.
An advertising message that does not arrive on timeand out of place, called spam, and when there is a lot of advertising, then, as a rule, the company loses the client. Use the newsletter is better in cases where the customer agrees to it after the purchase of the goods. For example, a girl ordered cosmetics for the first time and can order again. The store must ask a question, you can send her messages to the post office in order to get acquainted with the goods and possible promotions and discounts. If the girl agrees, then the mailing should be no more than once a day, and not more often than twice a week.
Every day, millions of people go online withpurpose to find useful information, chat with friends, buy goods, and every time you get an eye out for advertising. Clinging, simple and appealing, which tells about the company and helps to increase sales. Qualitatively created advertising and placed on the right resources will be the key to the success and recognition of the company.